The video fits a dead man lying on the bed of the morgue. The cameras are moved on the hand of the deceased ... and the slogan of the famous fast-food chain in slurred "I was lovin 'it" (I liked). A voiceover says "high cholesterol, high blood pressure, heart attacks. Tonight foul vegetarian."
The advertising focus on an overweight, middle-aged man lying dead in a morgue holding a half-eaten hamburger as a woman Weeps over the linen-clad body. McDonald's ubiquitous golden arches then trace the dead man's feet with the text "I was lovin 'it," a stinging pun on the fast-food chain's long-running slogan "I'm lovin' it."
A voiceover says, "high cholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian. "
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